CMYK Nate

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Design isn’t a job, a career, or a calling. It’s a total lifestyle. We dominate decision making that is about cultural construction and make-up: music, food, bikes, clothing. You can’t walk down the street and safely guess who’s a doctor or lawyer, but you can guess who has an interest in graphic design.

It’s not simply pushing a button and clicking a few functions in Photoshop. It’s a complicated industry with its own ecology made up of incredibly hard work individuals that is routinely undermined by its own customers.

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